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PERHAPS MORE SO THAN ANYONE, DESIGNER ALEXIA ELKAIM KNOWS THE SINGULAR STRUGGLE OF FINDING A PAIR OF PANTS WITH THE PERFECT FIT— IT’S THE REASON SHE CREATED WOMENSWEAR LABEL MIAOU. 

 

RAISED BETWEEN PARIS, NEW YORK & LOS ANGELES, ELKAIM SPENT HER YOUTH SCOURING FLEA MARKETS FOR NOVEL VINTAGE PIECES. 

 

IN 2016 SHE FOUNDED MIAOU ON A ONE-OFF PAIR OF DENIM PANTS, LOVINGLY RECREATED FROM A FAVORITE PARISIAN VINTAGE FIND. 

 

ELKAIM’S BODY-HUGGING JEANS INSTANTLY WENT VIRAL, QUICKLY AMASSING A DIGITAL CULT FOLLOWING INCLUDING THE ZEITGEIST’S CROP OF INSTA-MODELS. MIAOU’S SUBSEQUENT EVOLUTION INTO A FULL-FLEDGED LUXURY BRAND HAS SEEN ELKAIM EXPAND HER RETRO-ROMANTIC VIBE ACROSS A COMPLETE OFFERING OF WOMEN’S READY-TO-WEAR. 

 

THE LABEL’S LINE OF SIGNATURE TROUSERS ARE TAILORED WITH A HIGH RISE AND SLIM LEG FOR A UNIVERSALLY-FLATTERING FIT. 


DEMURE MINI DRESSES, CROPPED JACKETS, AND BUSTIER-STYLE BLOUSES EVOKE THE GAMINE AESTHETIC OF MID-CENTURY FRENCH BOMBSHELLS, WITH SEXY TAILORING, FROM FITTED BLAZERS AND PENCIL SKIRTS TO PANTSUITS, CHANNELING THE CASUAL GLAMOUR OF 90’S SUPERMODELS.

 

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